Businesses IT suffers as BT’s O2 dominates market


O2’s position as the UK’s top ranking Internet service provider (ISP) was confirmed yet again this week as the company scooped first place in six key categories at the Broadband Customer Satisfaction Awards.

O2 were ’streets ahead’ of any other provider, said Michael Phillips of Broadband Choices. See BT’s £12.5bn EE takeover gets green light | Business | The Guardian

The company scored an average of 86% for very/fairly satisfied customers across all categories, taking the overall award for the best provider.  Ten thousand broadband users voted in the biannual Broadband Choices survey.

“We were overwhelmed by the responses to our survey, the sheer number of which indicates that broadband is coming under more scrutiny than ever before from consumers,” Phillips said.

Virgin Media won the award for the most improved provider but was pipped to the post by Sky for the bundled services award.

O2 said it was ‘delighted’ with the survey results. “We took our time coming to market to ensure that we launched with an unparalleled focus on customer experience,” said O2’s marketing director Peter Rampling.

What does this mean for UK businesses?

The competition in the UK broadband market means that the likelihood of prices for IT Internet provision is unlikely to come down. Although there is a huge number of players in the ISP market the recent polls and surveys of sharing the BT or O2 are miles ahead.

This comes down to the bad news for businesses that are looking to improve their IT in response to a possible no deal breaks however one of the greatest problems facing UK businesses both SME and blue-chip when looking to update both the technology and IT infrastructure is invariably inherent problems such as data centres not being optimised correctly for future growth in the first place.

From the companies whose data centres are grown organically over time as maintaining cabling to individual data cabinets become untidy inefficient resulting in 24% of data centre outages.

This inefficiency is costing businesses money.

So combine with the rise in business broadband rates, the reduction in effective competition and the lack of investment that has been seen into IT infrastructure for last five years the solution is to find effective IT partners and IT suppliers who can solve historic data centre issues.

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